Cookie Notice

Necessary storage

We use a small amount of first-party storage so the site works and remembers your basic preferences, such as your chosen currency, light or dark theme, and your cookie choice below. This is always on because the site needs it, and it is not used to track you across other websites.

Analytics

Across the Aspect website (beaspect.com) and the Aspect application (app.beaspect.com) we use Google Analytics 4 to understand, in aggregate, how our sites are used so we can improve them — for example which pages are visited, which calls to action are used, and where people drop off. We use one Google Analytics property across both sites, with cross-domain measurement, so a visit that moves from the website into the application is counted as one journey rather than two. This sets Google Analytics cookies. We do not sell this information. Analytics loads only if you accept below.

Advertising and conversion measurement

Where we run advertising, we use Google Ads conversion measurement to see which campaigns lead to a purchase, so we can measure and improve our advertising. This sets Google advertising cookies.

To measure these conversions more accurately, we also use Google’s Enhanced Conversions. When you complete a purchase, your email address is converted into a scrambled code (a one-way hash) in our systems and sent to Google in that form to match the purchase to an ad interaction. We do not send Google your email address in readable form for this purpose. Advertising cookies and Enhanced Conversions load only if you accept below.

Your choice

The Aspect website and the Aspect application each show a short banner with an equally clear Accept and Decline. Nothing beyond the necessary storage above runs until you choose. Because your choice is stored per site, you may be asked once on the website and once in the application.

• Accept turns on analytics and advertising cookies, and Enhanced Conversions.
• Decline means no analytics or advertising cookies are written or read, and no hashed email is sent for Enhanced Conversions. Google may still receive anonymous, cookieless measurement signals that contain no cookies, no identifiers and no email.

We remember your choice on your device so you are not asked every time. You can change or withdraw it at any time: on either site, select Cookie settings in the footer to reopen this choice. You can also clear or block cookies through your browser settings at any time; some preferences may not be remembered if you do.